Hyundai Motor and Legendary Designer Giorgetto Giugiaro Collaborate to Rebuild Original 1974 Pony Co

•The enterprise to operate with Italian style business GFG Style to carry back again the motor vehicle that kickstarted the Korean automotive market as a celebration of Hyundai’s brand name heritage
•The initial Pony and Pony Coupe Notion influenced Hyundai’s extended-working Pony nameplate, Hyundai’s award-successful IONIQ 5 and N Eyesight 74 rolling lab strategy

•The rebuilt authentic concept auto to debut in the springtime

Hyundai Motor Business right now introduced it will perform with Italian design company GFG Design and style, notably its father and son founders Giorgetto and Fabrizio Giugiaro, to rebuild the influential 1974 Pony Coupe Idea that youthful Giorgetto established for Hyundai’s debut at the 1974 Turin Motor Clearly show. The rebuilt concept will be shown in the springtime.
Hyundai Motor and Legendary Designer Giorgetto Giugiaro Collaborate to Rebuild Original 1974 Pony Coupe Concept
Hyundai Motor introduced the approach during a Design Talk in Seoul, that includes Giorgetto and Fabrizio Giugiaro along with Luc Donckerwolke, Main Artistic Officer of Hyundai Motor Group, and SangYup Lee, Govt Vice President and Head of Hyundai Motor’s World Structure Center.

‘We are definitely thrilled to welcome Giorgetto and Fabrizio to Seoul for this scarce celebration and we look ahead to collaborating with them and GFG Style on this extraordinary style job,’ said CCO Donckerwolke. ‘Not only does this venture keep historical value, but it also represents a cross-cultural exchange that could pave the way for far more collaborations down the road.’

Hyundai Motor and Legendary Designer Giorgetto Giugiaro Collaborate to Rebuild Original 1974 Pony Coupe Concept
‘The original Pony and Pony Coupe Thought ended up 1 of all those unusual creations that motivated the styles of not just just one but numerous manufacturing and notion motor vehicles, which include our award-winning IONIQ 5 and notice-grabbing N Eyesight 74,’ claimed EVP SangYup Lee. ‘Since the authentic concept vehicle no more time exists, we’ve commissioned Giorgetto Giugiaro to rebuild it based mostly on our style philosophy, ‘Shaping the upcoming with legacy.”

In 1974, when Hyundai Motor was nonetheless in its early times of car or truck production, the company’s executives contacted Giorgetto Giugiaro to suggest do the job on designing Hyundai’s initially impartial model and Korea’s very first mass-developed automobile. At the time, there was no car layout and styling ability in Korea, so Hyundai Motor commissioned Giugiaro to style and design, make blueprints and establish 5 prototypes, a person of which was a coupe. In the process of developing and prototyping, Hyundai made the decision to demonstrate the Pony and Pony Coupe at the Turin Motor Clearly show to boost the brand’s debut in the international market place.

With its wedge-model nose, circular headlamps and origami-like geometric traces, the Pony Coupe was intended for North American and European marketplaces, but the challenge arrived to a stop in 1981 just just before mass production amid adverse worldwide economic natural environment.

When the idea was an unfinished aspiration at the time, its bold spirit assisted kickstart the Korean automotive industry by immediately influencing Hyundai’s to start with unbiased manufacturing styles under its Pony nameplate, which ran from 1975 to 1990 and were bought about the globe. The Pony Coupe Concept remains a critical part of Hyundai’s legacy and hallmark of its Founding Chairman Ju-Yong Chung’s vision for the firm.

With the Pony Coupe Idea and subsequent Pony lineup, the founder Chung paved the way for Korea’s automotive market with his favourable mindset, bold management, organization belief and indomitable diligence. His management assisted Korea emerge from the hardship of war to turn into an economic powerhouse by the late 20th century.

The notion layout also served as a big supply of inspiration for Giugiaro’s work on the DeLorean DMC 12 that debuted in 1983 and was famously utilized in the ‘Back to the Future’ videos (1985-90).

The Pony and Pony Coupe Concept’s impact can nonetheless be felt. In 2019, Hyundai Motor took inspiration from the primary Pony for the ’45’ thought automobile, which straight affected the IONIQ 5, which debuted two decades later on. Also in 2021, Hyundai reinterpreted the original Pony creation automobile as a restomod electric powered automobile notion. And, in 2022, Hyundai nodded to the coupe strategy however all over again with its group-pleasing N Eyesight 74 hydrogen-hybrid ‘rolling lab’ enhancement car.

Of his authentic style and design, Giugiaro mentioned, ‘I built the Hyundai Pony when I was continue to a youthful designer at the get started of my vocation. I felt quite proud that I was in cost of making a car for a organization and country that was about to acquire on a fiercely aggressive world wide current market. Now, I am deeply honored that Hyundai has requested me to rebuild it for posterity and as a celebration of the brand’s heritage.’
Picture credit history: Hyundai
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