IT’S ELECTRIC: Dodge Charger Daytona SRT Concept Revealed At Dodge Speed Week

IT’S ELECTRIC: Dodge Charger Daytona SRT Concept Revealed At Dodge Speed Week

Written by Nicole Ellan James

The future of electrified muscle: Dodge Charger Daytona SRT Concept. | Photos courtesy of Dodge/Stellantis.

Dodge Charger Daytona SRT Concept.

On the final day of the three-day Dodge Speed Week event series, the automaker revealed the Dodge Charger Daytona SRT concept — a look into Dodge’s electric future.

Other announcements during the event included the addition of the 2023 Dodge Hornet — an electric CUV (compact utility vehicle) — the return of the Dodge Durango SRT Hellcat for the 2023 model year and the discontinuation of the Challenger and Charger in their current forms.

“The Dodge Charger Daytona SRT Concept exists because performance made us do it,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Dodge is about muscle, attitude and performance, and the brand carries that chip on its shoulder and into the BEV (battery electric vehicle) segment through a concept loaded with patents, innovations and performance features that embody the electrified muscle of tomorrow.”

The concept car’s most intriguing element is its Fratzonic Chambered Exhaust. According to Dodge, the exhaust pushes its performance sound through an amplifier and tuning chamber at the vehicle’s rear. The exhaust note can hit 126 decibels, equal to that of the SRT Hellcat. That’s right — Dodge found a way to give an electric vehicle exhaust, and it kind of sounds like a big cat roaring.

2023 Dodge Hornet GT GLH Concept.

Power comes from an 800V “Banshee” propulsion system standard with all-wheel drive. Dodge equipped the vehicle with eRupt, a multi-speed transmission that provides drivers with an electro-mechanical shifting experience with distinctive shift points. Dodge also gave the car a “PowerShot” push-to-pass feature that seems to serve as a factory Nitrous system without the Nitrous. Activated by the push of a button, PowerShot is said to deliver “an adrenaline jolt of increased horsepower for a quick burst of acceleration.”

The concept carries many subtle Dodge heritage styling cues while incorporating new elements like the “R-Wing,” an aerodynamic pass-through design feature that allows air to flow through the front opening of the hood to enhance downforce. The “R-Wing” is complemented by carbon fiber intakes tucked into both sides of the front and rear lower fascias that work to provide an air curtain that assists with aerodynamic performance. The vehicle also utilizes a functional hatchback design with a panoramic glass roof. The rear seats fold flat and offer unexpected utility and storage capacity.

The front of the vehicle carries the Fratzog badge, a symbol featured on Dodge muscle cars from 1962 through 1976 without meaning or context. According to Dodge, the return of the Fratzog logo represents the electrified future and signifies the brand’s unwavering commitment to its performance heritage.

Dodge Durango SRT Hellcat is back for 2023 model year.

During the weeks’ events, Dodge also announced the SRT Hellcat-powered Durango would return to the vehicle lineup for 2023 and that the three-row SUV will deliver the 710 horsepower the Hellcat nameplate is famous for.

The 2023 Dodge Hornet also made its debut during Dodge Speed Week. The Hornet is offered in three variations: the “Head of the Hive” Dodge Hornet R/T, a plug-in hybrid electric vehicle; the Dodge Hornet GT, powered by the Hurricane4 engine, a 2.0-liter turbocharged inline-4 cylinder, rated with 265 horsepower; and the Dodge Hornet GT GLH Concept, which showcases available Direct Connection performance parts upgrades for the newest entry in the Dodge vehicle lineup.

In addition to vehicle news, Dodge shared some new additions to its factory-backed Direct Connection performance parts line, including a Direct Connection Dodge Challenger Mopar Drag Pak Rolling Chassis for grassroots drag racers, a Dodge Challenger body-in-white kit, Direct Connection-licensed carbon fiber SpeedKore parts, a licensed vintage Dodge Charger carbon fiber body from Finale Speed, licensed American Racing Headers for the Dodge Charger, Challenger and Durango, and more.

“Last Call” 2023 Dodge Charger and 2023 Dodge Challenger.

Lastly, the Dodge Charger and Dodge Challenger, in current form, are coming to an end. The Dodge 2023 lineup will pay homage to the muscle car pair with seven heritage-influenced models that will share a connection to an iconic Dodge model from muscle-car era in the 1960s and 1970s. The 2023 model year will also see the return of several heritage colors like Plum Crazy Purple, and a commemorative “Last Call” underhood plaque will be applied to all 2023 Charger and Challenger vehicles.

The world-famous Barrett-Jackson auction block served as the stage for Dodge to auction the last Viper and the last Demon in 2018 as a pair for a total of $1 million to benefit charity. It’s anyone’s guess where the final Charger and Challenger will end up as we head into an eMuscle future, but one thing is for sure ­­— Barrett-Jackson will be leading the trend across the auction block.