MoPar + Truck = Muscle

The inside of the brochure for the new-for-1964 Dodge Custom Sports Special. This uniquely sporting truck had no competitors from Ford or GM during its run from 1964 to 1967.

The inside of the brochure for the new-for-1964 Dodge Custom Sports Special. This uniquely sporting truck had no competitors from Ford or GM during its run from 1964 to 1967.

Mother MoPar may not have been first to the performance party, but she became the life of it. Wild colors, outrageous stripe packages and hairy engines meant MoPar had arrived. Beating MoPar to the go-fast fun were Ford with its flathead V-8 of 1932 and General Motors with its overhead-valve V-8 in Oldsmobile and Cadillacs in 1949. When the hemi-head V-8 came out in 1951, Chrysler Corp. swung the door open and didn’t stop partying. The quick Chrysler C-300 luxury sports car arrived in 1955, wildly low and finned models appeared for 1957, dual-cross-ram intakes swirled on the market in 1960 and shrunken Dodges and Plymouths for 1962 took a “Max Wedge” version of the big Chrysler/Imperial 413-cid V-8 and went racing.