Toyota Teases Less Jetsons-Like Prius Ahead of L.A. Auto Show Debut

The Toyota Prius was a revolutionary breakthrough when it initially debuted two many years ago, the world’s initially gas-electric powered hybrid at one particular stage turning into the ideal-providing auto of any form in the large California current market.

Toyota’s following-era Prius could be a make-it-or-break-it product for the struggling hybrid.

But the very last couple of decades have been tricky for Prius, prospective buyers largely steering apparent of the fourth-generation hatchback introduced in 2016.

So, there’ll be a great deal driving on the all-new 2023 Prius making its debut at the LA Car Demonstrate future 7 days. Toyota is not expressing a lot about the fifth-era hybrid but it did use Instagram to give a few hints of what’s coming

The social media posts monthly bill the 2023 Toyota Prius as a “Hybrid Reborn,” while confirming that it will debut Nov. 16 in Los Angeles. Even though it doesn’t seem Prius will go as a result of any radical transformation — it won’t out of the blue reappear as an SUV — the Japanese automaker seems to be going away from the cartoonish layout features that designed the outgoing hybrid so controversial.

Ups and downs

The Toyota Prius produced its debut in Japan in December 1997 as a fuel-electric sedan. It arrived to the U.S. four yrs afterwards and in 2003 migrated to the hatchback body type that we’ve recognised at any time given that.

The Prius quickly became a darling of environmentally minded consumers — both the California Air Resources Board and the U.S. EPA declaring it one of the cleanest vehicles ever put on the street. At one particular place, it grew to become the very best-selling nameplate in California, aided not only by its superior mileage but the truth that drivers could attain access to the state’s coveted High-Occupancy Car lanes.

2020 Toyota Prius XLE rear
The extraordinary structure specifics of the existing Toyota Prius have obtained prevalent criticism.

But the fourth-era hatchback unexpectedly shed momentum. It didn’t help that California finished the HOV lane access plan. But critics lambasted the new model for its about-the-major layout which, some saw just about as a self-caricature. U.S. need peaked in 2012 at just around 147,000 units — a figure that integrated two other Prius-badged styles. The Prius C and V have been abandoned and the primary hatchback created product sales of just 59,000 very last year. For the 1st 10 months of the yr, the total is down an additional 40 %.

An unsure potential

As numerous Toyota officials confided on track record in interviews with shortly ahead of the pandemic, the automaker gave really serious believed to regardless of whether the Prius would nevertheless be needed. Just after all, the automaker now gives hybrid versions of nearly anything else it creates, all the way up to its large Tundra pickup.

But the conclusion was that Prius “has to continue to keep a role, and we have to make positive it will often be a entrance-runner with that form of technological know-how. Even though I can’t disclose a lot, we do not want to waste our icon, even for the foreseeable future,” a organization formal informed Britain’s Autocar last 12 months.

Next week’s debut will expose just what Toyota has carried out in a bid to rebuild at least some desire for its revolutionary hybrid.

Some major variations could be coming

2023 Toyota Crown front 3/4 white
There’s been speculation the design of the new Toyota Crown will impact the glance of the 2023 Toyota Prius.

What it will not do is migrate to a radically distinct human body design, as the teaser silhouette makes apparent. It appears to keep a liftback layout, while 1 that is additional coupe-like than the existing model. And there surface to be much less of the gimmicky layout elements initial released in 2016, the shut-up teaser suggests.

From a several people who’ve essentially noticed a prototype, word has it the 2023 Toyota Prius will undertake a little bit additional of an aggressive stance, probably affected by the layout of the new Crown sedan — which is sold only in hybrid variety. That could mean a taller trip peak, nevertheless designers probable won’t go fairly as much to stay away from sacrificing mileage by investing off on aerodynamics.

Toyota has clearly hinted at what it calls “a new way,” anything that could refer to the hybrid’s underpinnings. There’s been speculation in Japan that the 2023 remake will migrate to an completely new system, dubbed E3. It reportedly blends options from the eTNGA architecture used for Toyota’s bZ4X battery-electrical vehicle as properly the Corolla’s GA-C platform.

At the extremes

Among the the a lot more extreme rumors is that Toyota could introduce a gas-cell hybrid version of the up coming Prius. The automaker is a firm believer in fuel-cell technological innovation and sees it as an crucial aspect of its long term zero-emissions line-up. But it is unlikely a FCV Prius would premier at start.

Just how significantly Toyota strategies to consider items we’ll come across out next week.